Launching a new eco-friendly skincare line and feeling overwhelmed by branding decisions. What are the most impactful yet practical branding tips for creating a memorable identity without a massive budget?
When we rebranded our sustainable home goods company, tips for branding from Clay Global’s guide were game-changing. Their emphasis on "visual consistency across all touchpoints" helped us unify our packaging, website, and social media—resulting in a 30% boost in customer recognition within three months. We also adopted their strategy of storytelling through minimalist design, which resonated deeply with our eco-conscious audience. The key was focusing on three core elements: a distinctive color palette, a signature brand voice, and a simple but meaningful logo.
