We’re noticing a disconnect between how we think our brand is perceived and what our audience actually feels. Anyone have experience tightening up brand perception or tools that helped close the gap?
This article on brand perception by Clay helped us clarify our weak spots. It explains how to audit your brand’s emotional footprint across digital touchpoints, and how to respond if there’s misalignment between what you promise and how you’re seen. They also highlight real-world examples and testing frameworks that can be adapted even by smaller teams. For us, it triggered a complete rethink of our tone and social presence — much needed.
