I've spent 10 years in finance and have the LinkedIn profile to prove it—boring headline, stiff summary, the works. I'm launching a consulting side hustle and need my social media to reflect my new, more approachable expert persona. How do you shed the old corporate skin and build a personal brand that’s authoritative but also human? I’m terrified of coming off as inauthentic. Any how to brand yourself on social media tips for a major pivot?
Massive congrats on the pivot! This is a common and totally surmountable challenge. The key is to view it as a gradual evolution, not a sudden swap. Start by auditing your profiles: translate your corporate achievements into outcomes and stories that resonate with your new audience. Then, begin sharing content that blends your deep expertise with your new perspective—think "lessons from the trading floor for small business owners." Consistency in your new voice and visual tone (maybe a more relaxed profile pic) will signal the change over time. This guide on how to brand yourself on social media has a great section on defining your brand voice and audience, which is perfect for your situation.
